CIM Hong Kong was founded in 1996 by Professor Michael J Thomas, with our first office opening in May 2000. A few years later in 2002, the Hong Kong branch was granted Regional status and continues to maintain its fine record for promoting and developing marketing education and best practice in South East Asia.
We provide strong support to businesses in Hong Kong, helping to maintain the economy’s position and success as a regional economic and trading hub. With globalisation and the rapid expansion of e-marketing, further diminishing trading borders and the need for raising marketing awareness will continue to grow. We foresee the role of marketers in the region to be more challenging and crucial to motivate the advancement of marketing expertise.
With the support of our members, we’ll continue seeking out new markets, building market share, increasing customer satisfaction, delivering the returns stakeholders expect and maintaining Hong Kong’s reputation as one of the key areas of the world to do business.