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Unveiling the new magazine and agenda
We have some exciting changes that we're introducing to enhance your membership.
These include the replacement of ‘The Marketer’ with a powerful new publishing approach and the introduction of a world of new thinking delivered daily and digitally on our new hub, 'Exchange', going live in September.
Members have started receiving their copies of the 'Special Edition' magazine from 15 July 2015. If you haven't received your copy yet, don't worry - it's on the way and will be with you shortly. In the meantime, you can have a read through the digital copy - do feel free to share it amongst your colleagues.
For more information about the changes to our publishing strategy, please read our blog: All change.
CIM Marketing Award- Best Innovation Award (BIA)
Marychoy, Vice Chairman of CIMHK
CIM continue to support PolyU Speed Best Innovation Awards 2015 with our CIM Marketing Award. CIM is the co- sponsor for The Best Innovation Awards (BIA) 2015 which is organized by the School of Professional Education and Executive Development (SPEED) of The Hong Kong Polytechnic University (PolyU). This year, the partner organization is Haven of Hope Christian Service (HOHCS) – a multi services nonprofit making organization. Participants are current Associate Degree (AD) and Higher Diploma (HD) students of Marketing Discipline in Hong Kong. CIM had been a key sponsor of the award since 2009. The whole concept of BIA matches that of CIM’s mission in connecting, educating and nurturing marketing talents via encouraging great creativity. Through the development of a proposal for the Community Engagement Campaign for Haven of Hope Christian Services (the co-partner for this year award), students will not only have the opportunity to demonstrate their exquisite knowledge and creativity but also a means to contribute back to the society. The participation rate for this year is record breaking high. We have over 70 teams in briefing session and 49 entries. The winning team for CIM BIA Award is OMG from Hong Kong Institute of Vocational Education (Lee Wai Lee).
Learn more about the Best Innovation Awards 2015:
3 ways to drive innovation in digital marketing
Thomas Brown, director of strategy and marketing at CIM gives three tips on how to drive creativity in a structural way that facilitates innovation in digital marketing.
Should brands broach politics on social media?
In this article, CIM’s director of strategy and marketing, Thomas Brown, gives his view on how a brand can take a political stance provided that it gets the tone right and its social media content with which it makes the stance is not offensive.